Thinking in New Boxes
Thinking in New Boxes: A New Paradigm for Business Creativity
Your highlights:Revolutionary ideas come in new boxes.
Tunnel vision occurs when you lose the awareness that your individual perception of the world is merely an interpretation based on a subjective sample of information. After all, it’s your perception – you can’t have anyone else’s. What you perceive is not some objective reality, nor is it even the best guess at what an interpretation of our complex reality should look like, and believing your box is the right one constrains the realm of the thinkable.
5 June, 2019 12:17 Share
Step one: Don’t trust your gut feeling!
Start with the simple understanding that sticking to the familiar will always feel right. The human mind tends to cling to its existing set of boxes, unconsciously accepting information that confirms our worldviews and discarding contradictory information. This, of course, makes it difficult to adjust our perspective.
5 June, 2019 12:22 Share
Second, realize that the human mind has an unreliable default setting. We’re all routinely fooled by a phenomenon called cognitive bias, i.e., the subconscious programming that causes us to favor simple intuition at the expense of objective analysis. As a consequence, we make logical errors and often miscalculate probability, value or risk.
5 June, 2019 12:23 Share
About the book:
Thinking in New Boxes (2013) takes a deep look into the mind in order to create a clear understanding of the creative process. It gives the reader tools to uncover, manipulate and even create the "boxes" we use to organize information, shape our perception of the world and ultimately enable innovation.
About the author:
Luc de Brabandere is a research fellow and senior advisor at The Boston Consulting Group in Paris. He has written and co-authored 12 books, including The Forgotten Half of Change.
Senior specialist for creativity and scenario planning at The Boston Consulting Group in New York, Alan Iny has an MBA from Columbia Business School.

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